I’m getting incredible results, I really enjoy the process. The way I approach marketing, sales, business, and leadership is a lot more refined and confident than it used to be. Our conversion ratehas increased from 30-35% to consistently 45-50%over the last 18 months with a strategic shift to project types with a better fit for the business and our clients. This feeds back positively into the culture and the overall success of the business:
Staff are engaged, challenged, and rewarded through great projects and client groups. We are winning better jobs and we’re winning jobs without compromising on fees and conditions – it is about making a strategic decision and then adjusting mindset, focus, marketing messaging, and sales approach accordingly.