Strategy
Big picture. Perspective. Strategy. Whatever you want to call it, if you’ve ever paused to consider whether your business is heading in the right direction, then you’ll know how hard it is to be objective.
It’s a function of being involved. That makes it difficult to detach and make decisions not influenced by detail, but by the prospect of what can be, instead. This is why external consultants and business coaches exist.
As an outsider, I can see your business with a lot more clarity, and with a few points in the right direction, you will too. And when you have clarity in your business, then it’s easy to make a plan, take action, and move it forwards.